MauiFM 102NINE's side of blues, acoustic rock, and Hawaiian served with a main dish of classic and modern rock means a deeper and broader playlist than hit radio counterparts.

The musical diversity of MauiFM 102NINE is somethin goday's at-the-office listeners love; featuring singer/song-writers like Dave Matthews, Sass Jordan, and Jack Johnson alongside musical masters like Santana, Stevie Ray Vaughn, and Mark Knopfler.



Our AAA (Adult Album Alternative) format targets 25-54 year olds, while reaching higher and lower age demographics.  MauiFM's eclectic and refined musical palate appeals across the income spectrum.  And in fact, almost two thirds of our listeners own their own homes, and have higher education degrees.